Expert Guide-Article

AI-driven personalization has transformed how users interact with online stores. Platforms can now analyze user behavior, browsing patterns, and purchase history to recommend products that feel tailor-made. This level of relevance increases engagement and builds trust, resulting in higher conversion rates and larger average order values.

The Role of Personalization

Personalization goes beyond using a customer’s name. AI-powered platforms now tailor product recommendations, homepage layouts, and even promotions based on browsing behavior and purchase history.