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Software and Service Researchers

As digital technologies blur industry boundaries, the potential for innovation lies not just in what a firm knows but in how well it can absorb knowledge from unfamiliar domains. Yet many organizations lack the internal structure to recognize and apply ideas that originate outside their sector. This study explores how an in

Software Advisors

Researchers examined six cross-industry digital projects in the Netherlands, where firms from manufacturing, agriculture, construction, and energy partnered to develop technologies such as smart data platforms and AI-driven systems.

Content Analysts

The innovation intermediary, which supported all six projects, had its most significant influence during the early stages of each initiative. By translating abstract digital concepts into concrete use cases, the intermediary helped firms understand what was possible and why it mattered.

Review Moderators

firms showed less progress in applying and commercializing that knowledge. Only one project tracked long-term outcomes, and most lacked support through the final stages. While intermediaries clearly help firms get started, their role tends to taper off too soon.

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Businesses should regularly update their business model, or they'll fail to anticipate trends and challenges ahead. Business models also help investors to evaluate companies that interest them and employees to understand the future of a company they may aspire to join.